Michael Nash, EVP, Digital Strategy, Universal Music Group said: “With the breadth of their music services and products, and their dedicated focus on customers and creators, Amazon Music and Twitch are excellent strategic collaborators, committed to creating the best and most diverse experiences for fans across streaming music, live streaming, artist collaborations, and physical merchandise.” From live streams, high quality and spatial audio, artist merchandise, and exclusive experiences with UMG’s industry leading roster of artists.Īdditionally, Twitch and UMG will work together to foster new innovative opportunities for artists and labels to creatively and commercially engage with their fans and new audiences. Universal Music Group (UMG), the world leader in music-based entertainment, Twitch, and Amazon Music, last month (27 Jan) announced an expansion of the companies’ agreements.Īccording to the joint press release by UMG, Twitch and Amazon, the expanded agreements will provide customers with enhanced access to some of the world’s most popular music content on Amazon. Twitch to Collaborate with UMG on Original Content for the Live Streaming Service
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